Karbon Brewing Co Launch
SERVICES
Social Media Management
Social Media Strategy
Public Relations
Influencer Relations
Paid Digital Advertising
REGION
Canada
YEAR
2021
RESULTS
1300 new followers with 485 pieces of tagged content
21 million impressions via 18 pieces of media coverage
45 key influencers resulting in over 950,000 impressions
Grow Digital spearheaded all strategic media, influencer relations, social media management, and paid social acquisitions. The marketing strategy included conducting market research, identifying the brand’s target demographic, and executing a tiered-level introductory approach. Introduction to social media with a focus on Instagram and Facebook. Releasing an official press release with a focus on national and regional news outlets. Launching an influencer campaign including key members of the beer community within the GTA. Build in-store and in-venue (restaurant partners) marketing materials for point of sale. Scheduling ongoing Google and Facebook-targeted Ads.
